Shoppers are more connected than ever before and have taken on a new shopping experience. They use their phones, computers and tablets to purchase what they want, when they want it. And if they do happen to stop by a brick-and-mortar store, they expect exceptional if not, personalized service. When they not shopping, their engagement continues with the retailers when they talk about them on social media. This shift in customer behavior means businesses must work harder than ever to attract and keep customers. Today, Internet of Things (IoT) is helping retailers become and stay competitive by connecting people, objects and data; hence resulting in better inventory management with a truly integrated and real-time supply chain, greater empowerment and better customer service at the shopfront, greater customer satisfaction with personalized, seamless omni-channel experience and customer insights. How can retailers and consumer products manufacturers meet the demand of hyperconnected customers? How can Internet of Things innovations help capitalize these new opportunities? The Hyperconnected Asia Consumer Industries forum will gather leaders from the industry to share their perspectives of winning the game in this new economy. Join us for this valuable opportunity to learn from industry experts and network with your peers. **SANDRA HUBER** Senior IT Director, Adidas Group Sandra Huber started her career 1999 as SAP Controlling consultant in the consumer industry. Was responsible for the implementation of sustainable SAP solutions for Controlling and later for Finance as well. In 2008 she joined the adidas group and took over the Release and Change management for SAP AFS system in 2010. August 2014 she took over the position as Senior Director IT Retail Back office and is responsible for mainly 3 areas: SAP Retail (implemented in all focus markets), Retail Backoffice solution of all non-focus markets and Merchandise/Assortment Planning solutions. Adidas: On top of its game with SAP Fashion Management When Adidas was originally founded in SW Germany in 1949, the distance between the company and the customer was effectively null. Fast forward 66 years, Adidas has clearly risen to the challenges put forth by their modern day customer and they leverage every available channel including in-store, digital, and mobile to engage with them. Learn best practice from this million-dollar company on how they have transformed and now manage to deliver an awesome customer experience to every customer, relying on innovative technology to close the gap between company and consumer. The result is SAP Fashion Management, the co-innovation product between SAP and 6 retail brands which includes Adidas. **RON VINING** Brand Advisor. Customer Engagement Expert. Visionary Chief Marketing Officer. From technology, entertainment and retail to hospitality, financial services and politics, Ron has advanced over 25 of the top 100 iconic brands such as Apple, Google, BMW, Disney, Amex, Levi Strauss, Nokia, Sony, Swarovski, Timberland. and The White House. He delivers an influx of innovative B2B2C brand experiences to millions of users by fostering brand and customer engagement strategies between enterprise and their customers through omni-channel platforms including mobile, social, buzz, online, physical retail and direct marketing. As a creative, tech-savvy & visionary C-level marketing professional, Ron is a renowned masterclass speaker on transmedia content marketing to audiences across the globe. Ron is the founder of BrandInflux, a Learnami Interactive Technologies company, Singapore, a consultancy specializing in brand experience marketing and digital media engagement strategies for B2B and B2C. He is also an Adjunct Professor & Fellow, Digital Media Lab at The University of Massachusetts - College of Management, Boston.