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Chandra Anamirtham of Hitachi GST.

 

Hitachi chief: Corporate giving boosts growth
Dennis D. Estopace


Applying the triple bottom-line concept primarily to workers has boosted productivity at Hitachi Global Storage Technologies (GST) Philippines Corp., according to president and general manager Chandra Anamirtham.

“The more a company gives, the more it gets,” Chandra told participants at last week’s Asia CEO Forum in Makati City.

By focusing on people and processes, he said Hitachi GST increased the productivity of its Santa Rosa, Laguna, facility by 300 percent over four years, while increasing the work force by only 170 percent over the same period.

The subsidiary of Tokyo-based Hitachi Ltd. has 8,000 workers involved in manufacturing specialized hard-disk drive components for computers and electronic devices. In 2006 the Laguna facility only had 6,500 direct employees and 500 indirect employees.

Beginning in 2007, Chandra said he trimmed down the 40 or so expatriates to eight, replacing them with talent mostly homegrown from within the plant.

“I did a suicidal thing,” he quipped.

While doing this, the company also upgraded the plant to become Hitachi GST’s single hub worldwide for slider components, that part of the hard drive that reads and writes.

“By launching a comprehensive corporate social responsibility program focused primarily on our workers, our team used a combination of communication, training and leadership programs to engage the work force,” he explained.

Posters were put up at the shop floor levels and emphasized losses in financial terms when sliders are rejected by quality control.

By equating a worker’s daily wage to six sliders, employees became aware of the huge losses, he said. When a whole “wafer of sliders,” which numbers close to 17,000 sliders, is rejected, the loss is equivalent to the salary of an employee over 10 years.

Chandra also said they encouraged workers to complete their bachelor’s degrees through a program worked out with the education department. This program has yielded 132 graduates, including 74 engineers whose undergraduate status would otherwise have hampered opportunities for career growth.

These initiatives, Chandra said, helped slash annual attrition rate to less than 5 percent, which is much lower than the annual attrition rate of the company’s plant in China. The attrition rate there, according to Chandra, can climb to as high as 30 percent per year.

“That means in three years, all the employees are new,” he said.
In Photo: Anamirtham: “The more a company gives, the more it gets.” nonie reyes

CHANDRA ANAMIRTHAM

President & General Manager 

Hitachi Global Storage Technologies

 

Career Experience:
2009 - present      President and General Manager, Hitachi Global Storage Technologies Philippines
2007 – 2009      Vice President of Operations, Hitachi Global Storage Technologies Philippines. 
2004 – 2007      Vice President of Operations, TDK Corporation Philippines. 
2002 – 2004      Engineering Manager Western Digital, Thailand
1999 – 2002      Manager of Engineering, Quantum Corp, Indonesia 
1995 – 1999      Engineer, Seagate Technologies Minnesota, USA/Malaysia

 

Prestigious Awards;
Individual:  2010 Asia CEO Awards; Expatriate CEO of the Year

Company [Hitachi GST]:
2008/2009; Best Employer awarded by Philippines Economic Zone Authority
2008/2009; Best CSR awarded by Philippines Economic Zone Authority
2007/2008/2009; Best Environmental Practice awarded by Philippines Economic Zone Authority 

 

Education:
2011 PHD in Public Add, EARIST Technical College, Philippines
2007 Master in Advance Business Management, University of south Australia, Australia
1995 Degree in Chemical Engineering, University Technology Malaysia, Malaysia 

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Asia CEO Forum

 

Asia CEO Forum, presented by PLDT ALPHA Enterprise, is the largest regular business event in Philippines and considered one of the most important in the Southeast Asia region. The forum serves as a hub for the spreading of ideas that help executive managers overseeing enterprises across the Asia Pacific region. 
  
Attendees are senior business people active in Philippines and across the Asia Pacific region overseeing multinational and regional organizations.  Presenters are leaders in their industries and engaged in momentous pursuits of significance to the entire region.  

 

Asia CEO Forum, presented by PLDT ALPHA Enterprise, is operated as a CSR (Corporate Social Responsibility) activity of Chalre Associates to promote Philippines as a premier business destination.

 

 

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Asia CEO Awards

Asia CEO Awards, presented by American Express represents the grandest alliance of local and international business people ever created to promote Philippines on the world stage. As one of the largest events of its kind in the Asia Pacific region, it is considered a must-attend occasion for business leaders active in Southeast Asia. 

The star-studded Board of Judges of Asia CEO Awards, presented by American Express, give away 10 awards to many of the most accomplished leadership teams and individuals currently operating in Philippines and the region. The awards recognize extraordinary leaders who have demonstrated outstanding achievement for their organizations and contributions to others. 

As one of the fastest growing nations on the planet, the world's business leaders will have their eyes on Philippines like never before on the night of the main event tentatively set for 6:00pm, Thursday, October 25, 2012. The annual gala was established as a natural outgrowth of Asia CEO Forum, presented by PLDT ALPHA Enterprise, the largest regular networking event for the business community in Philippines.

 

 

 

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