the presentation of
Chandra Anamirtham of Hitachi GST.
Hitachi chief: Corporate giving boosts growth
Dennis D. Estopace
Applying the triple
bottom-line concept primarily to workers has boosted productivity at
Hitachi Global Storage Technologies (GST) Philippines Corp., according
to president and general manager Chandra Anamirtham.
“The more a company gives, the more it gets,” Chandra told participants at last week’s Asia CEO Forum in Makati City.
By focusing on people
and processes, he said Hitachi GST increased the productivity of its
Santa Rosa, Laguna, facility by 300 percent over four years, while
increasing the work force by only 170 percent over the same period.
The subsidiary of
Tokyo-based Hitachi Ltd. has 8,000 workers involved in manufacturing
specialized hard-disk drive components for computers and electronic
devices. In 2006 the Laguna facility only had 6,500 direct employees
and 500 indirect employees.
Beginning in 2007,
Chandra said he trimmed down the 40 or so expatriates to eight,
replacing them with talent mostly homegrown from within the plant.
“I did a suicidal thing,” he quipped.
While doing this, the
company also upgraded the plant to become Hitachi GST’s single hub
worldwide for slider components, that part of the hard drive that reads
“By launching a
comprehensive corporate social responsibility program focused primarily
on our workers, our team used a combination of communication, training
and leadership programs to engage the work force,” he explained.
Posters were put up
at the shop floor levels and emphasized losses in financial terms when
sliders are rejected by quality control.
By equating a
worker’s daily wage to six sliders, employees became aware of the huge
losses, he said. When a whole “wafer of sliders,” which numbers close
to 17,000 sliders, is rejected, the loss is equivalent to the salary of
an employee over 10 years.
Chandra also said
they encouraged workers to complete their bachelor’s degrees through a
program worked out with the education department. This program has
yielded 132 graduates, including 74 engineers whose undergraduate
status would otherwise have hampered opportunities for career growth.
Chandra said, helped slash annual attrition rate to less than 5
percent, which is much lower than the annual attrition rate of the
company’s plant in China. The attrition rate there, according to
Chandra, can climb to as high as 30 percent per year.
“That means in three years, all the employees are new,” he said.
In Photo: Anamirtham: “The more a company gives, the more it gets.” nonie reyes
& General Manager
Global Storage Technologies
2009 - present President and General Manager, Hitachi Global Storage Technologies Philippines
2007 – 2009 Vice President of Operations,
Hitachi Global Storage Technologies Philippines.
2004 – 2007 Vice President of Operations, TDK Corporation Philippines.
2002 – 2004 Engineering Manager Western Digital, Thailand
1999 – 2002 Manager of Engineering, Quantum Corp, Indonesia
1995 – 1999 Engineer, Seagate Technologies Minnesota, USA/Malaysia
Individual: 2010 Asia CEO
Awards; Expatriate CEO of the Year
2008/2009; Best Employer awarded by Philippines Economic Zone Authority
2008/2009; Best CSR awarded by Philippines Economic Zone Authority
2007/2008/2009; Best Environmental Practice awarded by Philippines Economic Zone Authority
2011 PHD in Public Add, EARIST Technical College, Philippines
2007 Master in Advance Business Management, University of south Australia, Australia
1995 Degree in Chemical Engineering, University Technology Malaysia, Malaysia
Asia CEO Forum
Asia CEO Forum, presented by PLDT ALPHA Enterprise, is the largest regular business event in Philippines and considered one of the most important
in the Southeast Asia region. The forum serves as a hub for
the spreading of ideas that help executive managers overseeing
enterprises across the Asia Pacific region.
Attendees are senior business people active in Philippines and across the Asia Pacific region overseeing
multinational and regional organizations. Presenters are leaders in their industries and engaged in
momentous pursuits of significance to the entire region.
Asia CEO Forum, presented by PLDT ALPHA Enterprise,
is operated as a CSR (Corporate Social Responsibility)
activity of Chalre
Associates to promote Philippines as a premier business destination.
Asia CEO Awards
Asia CEO Awards, presented by American Express represents
the grandest alliance of local and international business people ever
created to promote Philippines on the world stage. As one of the
largest events of its kind in the Asia Pacific region, it is considered
a must-attend occasion for business leaders active in Southeast
The star-studded Board of Judges of Asia CEO Awards, presented by American Express, give away 10 awards to many of the most accomplished leadership teams
and individuals currently operating in Philippines and the region. The
awards recognize extraordinary leaders who have demonstrated
outstanding achievement for their organizations and contributions to
of the fastest growing nations on the planet, the world's business
leaders will have their eyes on Philippines like never before on the night of the main event set for 6:00pm, Thursday, November 8, 2012 at the majestic Newport Performing Arts Theatre. The annual
gala was established as a natural outgrowth of Asia CEO Forum, presented by PLDT ALPHA Enterprise, the largest regular networking event for the business community in Philippines.